HAIRSTORY IS DEDICATED TO HELPING PEOPLE RETHINK EVERYTHING ABOUT HAIR IN A WORLD WHERE THE OLD RULES DON'T APPLY.

Everyone has a hair story. For some hair is a shield; for others it’s a beacon. Our relationship to our hair evolves as we do, but beauty companies ask us to focus on what goes wrong rather than right, adding fuel to our self-loathing. What if we could learn to love what we’ve been taught to hate? Hairstory products help liberate us from negative norms that limit the expression of innate beauty.

We asked some provocative questions about hair care and came up with some surprising answers: Is shampoo the best way to wash? (No. It’s the worst.) Why are there so many shampoos for every type imaginable? (More stuff = more revenue.) How many hair products do the best hairdressers in the world actually need? (About 6, tops.)

Our revolutionary new line brings hair back to its natural, childhood state – and keeps it there. It works on all hair types, regardless of age, race, texture, or length. All of our styling products are designed to work harmoniously with New Wash to bring out and enhance naturally beautiful texture without feeling coated, sticky, or weighty. Hairstory is much more than another product line. It is redefining beauty.